A Simple Trip At The Grocery Store - 1227 Words

A simple trip to the grocery store is not what it seems. Each step the consumer takes as they enter the market is predicted and governed to drive purchases. Every aspect of the environment has been designed to take advantage of the consumer’s primordial need for nourishment and basic urges. Product placement used to be dictated by a handful of large companies in the United States who control food distribution. They enticed customers with weekly coupons, colorful endcap displays, and nationwide advertisements on television. However, an explosive growth in the organic food industry has redefined consumer beliefs and store layouts; changing the way grocery stores do business. Purchasing trends have shown that customers are moving away from processed foods to fresh, organic products with packaging that is good for the environment. The design of new markets and grocery stores proves that consumers are looking for quality foods and are willing to pay for them. Today’s markets have lighting that showcases the products, soft music in the background, and the smell of fresh bread baking somewhere in the kitchen. Isles are a little wider to increase flow, produce displays have more color, and organic foods are front and center. They have become the products of choice by consumers, and grocery stores are highlighting the benefits. There is a clear shift in the people’s desire to live a healthier lifestyle and eat better, and the new marketing focus is on organic productsShow MoreRelatedShould A Simple Trip At The Grocery Store Require Investigative Journalism?1178 Words   |  5 PagesShould a simple trip to the grocery store require investigative journalism? Big soda brands like Coca-Cola, Pepsi, and Dr. Pepper seem to think so, as finding out what goes on behind closed doors -- and inside sealed bottles -- takes research, not to mention awareness of the fact that the soda industry is even doing anything wrong. The companies behind these products are just that -- companies. Profits and income are of the utmost importance to them. They will do anything to maintain their massiveRead MoreHealthy Diet Vs. The United States916 Words   |  4 Pageshuman cannot live without, yet so many people are deprived of a nutritious diet. Healthy eating habits are hard for many to obtain with the economy being as bad as it is. Healthy food is pricey and many low income families cannot afford the correct groceries. A healthy diet is not only costly money wise but health wise as well. Quick unhealthy meals can cause very pricey health problems. Even with assistance, finding the funds to support a nutritional diet in the United States is very difficult. ObtainingRead MoreHow To Make Macaron Franà §ais789 Words   |  3 Pagesmake French macaroons of your very own; It’s time to get creative, Almond macaroons are blank canvas. To start make a trip to the grocery store, unless you have all these items handy in your kitchen at home. You’ll need an eight ounce bag of confectioner’s sugar along with another eight ounce bag of almond flour. Warning almond flour is difficult it find, not all grocery stores carry it. If you cannot find it, you are more than welcome to make your own. By using a food processer add four cups ofRead MoreAldi s A Low Cost Strategy816 Words   |  4 Pages The company owns over 10,000 stores in over 17 countries that generated $66 billion in sales in 2012.The retailer entered the US market in 1976 and now operates more than 1,200 stores in over 32 states with the plan to open 650 more until 2018. Aldi pursues a low-cost strategy. It is heavily focused on private labeled products, which account for 95% of all products in each Aldi store. The average store is located in a nondescript but highly trafficked areas. Stores are generally small with a sizeRead MorePeapod Online Case Study Essays1245 Words   |  5 PagesPeapod Online Grocery Case Analysis Abstract This paper explores Peapod Online Grocery (2008) and its possibilities for success and failure based on several types of consumer behaviors. Most analysts do not expect the online grocery business to become more popular than the 8 to 10 percent of consumers that are estimated to purchase their products online. Parkinson, one of the founders of Peapod could not disagree more. â€Å"He states that this strategy can leverage the buying power of AholdRead More Industry anlysis of Retail Grocery Industry Essays1348 Words   |  6 Pagesindustry, it is important to determine where it is in the industry lifecycle. During the 1970’s and 1980’s the retail grocery industry was expanding at a phenomenal rate. Throughout this boom period, the number of large grocery stores was rising and forcing the existing† Mom and Pop† grocery stores out of the industry. nbsp;nbsp;nbsp;nbsp;nbsp;In the early 1990’s, the retail grocery industry began leaving the growth stage and entered the maturity stage in the industry lifecycle. This was causedRead MoreFood Pricing and Marketing Practices: Dietary Choices and Food Alternative1126 Words   |  5 PagesWhen public assistance is restricted, diminished or extinguished, at risk consumers are required to make even greater cost determinative choices. These choices, although lower in cost, are often high fat, high sugar, and highly processed foods for simple meal solutions (French, 2003; Drewnowski, Specter, 2004). The poor lack the financial ability that would allow them to make healthy choices. â€Å"In a nationally representative sample of more than 6,000 adults, wages were inversely related to BMI –Read MoreWalmart As A Corporate Entity1170 Words   |  5 Pages To say that Walmart influences buying habits of consumers worldwide would be an understatement. According to Walmart.com , as of October 2014, Walmart Corporation has 4,987 retail units in the United States alone. These nearly 5,000 stores employ approximately 1.3 million people. (Walmart Locations Around the World - United States.) You may be asking how all of this fits into sociology. The answer is, simply, function. Walmart as a corporate entity serves a purpose in society, thus fitting intoRead MoreA Report On Shopping Carts1818 Words   |  8 Pagesare able to make lists, compare prices, and prepare their shopping trip. When they arrive at the store, they can sync their pre-made trip from their phones to a screen on the shopping cart. This makes shopping quicker and more efficient, for you can see any information you may need on items right on your cart. The SmartCart perfectly combines current technology with our breakthrough technology that is not present in grocery stores today. With any new product and technology, there are things thatRead MoreWedding Speech - Original Writing940 Words à ‚  |  4 Pagesnow I was a full-time mother. With one meager income and five-hungry mouths to feed, including our pets, we needed a plan. We didn t squabble about a budget. After we paid the bills, we had two- hundred dollars left and not a penny more for groceries, paper products, and pet food. In a homesteading magazine, I d read about a family who spent one-hundred-dollars a month for food. But I hated their suggested menus. Bacon gravy stirred with white rice and fried onions didn t sound appealing

Review of the 2005 Film version of Pride and Prejudice Essay

For any great reader, it is known that the book is always better than the movie. Try as they may, moviemakers can never fully capture the authors magic from the original text. I am happy to say that this is not the case in the 2005 movie version of Pride and Prejudice. Jane Austen was a fabulous writer and her novels have captured the attention of booklovers for centuries. The screenwriter, Deborah Moggach, takes Austens slightly rambling story and polishes it up and makes it easy for modern day people to understand. In the days when fathers were forbidden, by law, to leave property to their daughters, two sisters, Elizabeth and Jane Bennet are being pressured to marry rich gentlemen. It is luck then, which brings two such young men,†¦show more content†¦Through a series of misunderstandings, Jane and Charles are separated at the great dismay of the whole family. The main focus however, is Elizabeth and whom she chooses to marry. Many undercurrents and sub plots occur in the story. And with a house full of girls, how could it be different? The costume and set designs in the movie are astoundingly realistic. Instead of looking like costumes and sets, the clothing looks like things a person would have worn or lived in during that period of time. While other versions of this same novel have elaborate costumes and fancy clothes, the costumes in the 2005 version are much simpler, which makes it seem much more real. Most of the filming took place in locations which were around when the novel was written, which eliminates the modernism of the movie. Unspoiled beauty was the order of the day in this version of Pride and Prejudice. Kiera Knightly, who played Elizabeth Bennet, could also be described as an unspoiled beauty. Her acting is superb without being overly perfect. Other wonderful actors include Mathew Macfayden, Rosamund Pike, and Simon Woods as Darcy, Jane and Bingly, respectively. Throughout the whole film, an impression of not trying too hard is given off, which keeps it fresh, and the acting is no different. The actors know who their roles are and played them as real people, not dramatic overdone characters. All in all, the plot,Show MoreRelatedThe Representations of Femininity in Pride and Prejudice904 Words   |  4 Pageswith stories of love and romance through the transformation of her novels into film and television. All of her novels are about women dealing with romance, courtship, and marriage during a repressing period. Most of her characters and stories revolve around the lives of the upper class. It centers on the values, rituals, and manners of high society in England during the Regency Era. Her most popular novel, Pride and Prejudice published in 1813 maintains the interest of its audiences as it did almostRead MorePride and Prejudice, directed by Joe Wright1305 Words   |  6 Pages For those that enjoy romantic costume dramas set in England, the 2005 film version of Jane Austen’s Pride and Prejudice starring Kiera Knightley and Mathew MacFadyen is the perfect movie to watch on a rainy day while sitting in a comfy chair, sipping hot tea, with a plate of biscuits nearby. Director Joe Wright’s and screen writer Deborah Moggach’s film â€Å"Pride and Prejudice† brings a romanticized slant to the world of the Bennet’s where the main dilemma facing the family is what to do with fiveRead MorePride and Prejudice: A Film Review Essay1090 Words   |  5 PagesUpon being assigned to write a film review for Joe Wright’s 2005 instant classic Pride and Prejudice, for a â€Å"Writing by Women† course my pulse quickened and my pupils dilated. This physiological reaction to the task before me was not founded in the same excitement that had the dozen or so young women in my class squealing and clapping with giddy approval. Rath er it stemmed from a much more primal instinct—FEAR! A fear that was quickly confirmed; for, while my amygdila was still wrestling withRead More Mansfield Park, the novel, or Mansfield Park the film? Essay1842 Words   |  8 Pagessix of her novels have been made into films or television dramas with varying degrees of success, from the classics of Persuasion, Pride amp; Prejudice and Sense amp; Sensibility, to the funny modern version of Emma in the form of Clueless. In this paper I want to show how director Patricia Rozema has made Austens novel Mansfield Park much more modern, accessible, and, as some claim, radical, by skipping parts of the story that would make the film version drag, and importing events and dialogueRead MoreManners in Pride and Prejudice by Jane Austen3437 Words   |  14 Pages Pride and Prejudice Jane Austens Pride and Prejudice not only established her historical importance among scholars and critics, but continues to remain popular. Pride and Prejudice, a comedy of manners, was published in 1813, and is a staple of the English literature. It recreates the social world of the landed gentry of early 19th-century England and embodies the theme that preconceptions and egotism can overcome true love. Pride and Prejudice is somewhat autobiographical; emphasizes the key elementsRead MoreLgbt19540 Words   |  79 Pagescommonly recognised - heterosexual, homosexual (gay and lesbian) and bisexual. Homophobia Homophobia refers to fear of or prejudice and discrimination against lesbian, gay and bisexual people. It is also the dislike of same-sex attraction and love or the hatred of people who have those feelings. The term was first used in the 1970s and is more associated with ignorance, prejudice and stereotyping than with the physiological reactions usually attributed to a ‘phobia. While homophobic comments or attitudesRead MoreThe Simpsons: Effect and Common Sense4091 Words   |  16 Pagesmany female characters such as Marge Simpson, Maude Flanders, and Mrs. Lovejoy who occupy traditional, western gender roles for women. These are women who occupy traditional gender roles and enjoy them. Marge takes great pride in being a mother, a wife, and a homemaker. She takes pride in her work and often struggles for appropriate recognition and respect from her family members and the community for what she and other women like her do. The Simpsons is also very progressive when it comes to g enderRead MoreTeaching Middle and High School Students Literature7100 Words   |  29 Pagescruel to someone we love? Then ask students to share their definitions and examples of symbolism. Praise students for correct symbols and correct any misconceptions. Next tell students to silently reread their interpretations of the statement â€Å"Pride is a wonderful, terrible thing, a seed that bears two vines, life and death.† Inform them they may change their interpretation after the reading of â€Å"The Scarlet Ibis.† Allow students to silently read the story in class and answer the following questions:Read MoreBohlander/Snell-Managing Hr24425 Words   |  98 Pagesproperty rights are now generally enforced in China, intellectual property rights have seen little protection. For example, when General Motors formed a joint venture with a Chinese company to produce and sell a new automobile in the country, a knockoff version of the car could be seen on China’s s treets even before GM and its partner were able to manufacture their first car. Environmental restrictions also make some countries more attractive to do business in than others. Beyond the economic and political-legalRead MoreService Marketing-Pizza Hut13362 Words   |  54 Pages Submitted By: Pallavi (07BS2758) â€Æ' Table of Contents Company Profile †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.02 Industry profile†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Major competitors profile†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦13 Literature review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.20 Marketing Mix Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..23 Marketing Mix Of Competitors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.29 Pizza Hut Competitive Advantage†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦32 Restaurant Management/ job description†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦39 Present

China vs. Rome Compare and Contrast Free Essays

China and Rome China and Rome were astonishing civilizations that managed to advance technology and civilations. Both civilizations were rapidly growing and making changes to the world. The two cultures were pretty similar, yet very different. We will write a custom essay sample on China vs. Rome Compare and Contrast or any similar topic only for you Order Now Their religions were something to be modest about. When it came to religion it helped the decline of both societies, by religion changing. When it came to technology though, its change is what caused the societies to flourish. As for education the both leaders of China and Rome worked on making it easier, evident from the letters, for common people to gain knowledge. Changing things in their kingdom clearly took time. With politics being something of a fight in many respects; came as part living in an ancient society. Peaceful changes in power was a rare occasion in Rome but, highly common in China. Both societies treated each other differently, no matter if it was regarding slaves, or women. The underclass was not treated well not out of hate but out of a well beaten attitude that whoever they were, somehow they were always better. Both societies were similar yet highly different it’s surprising how it came about. When two societies emerge like the Romans and Chinese, we would expect conflict, yet none came about, here is a look into both societies as truly empires. The Han China and The Roman Empire were well-organized bureaucracies. In Han China their government was based on Confucian ideas a main one of which was; that a ruler should learn self-discipline, should govern his subjects by his own example, and should treat them with love and concern. An example of this is in document four when it calls a governor â€Å"he was a generous man and his policies were peaceful. † This shows how clearly the people loved their emperor. While in all but the last few years of the roman rule the religion was very scattered. Due to the vastness of the Roman Empire uniting them under one religion was impossible. But one of the things that did spread was the idea that the Emperor was a god. No one ever came out and bluntly said it but a change in ideals that came with Christianity led to the famous saying of Emperor Constantine which was â€Å"I am simply the first among equals. † This truly represented a new era for Rome that helped lead to its decline. The politics of Han China were all about the good of the people. Showing this is in document one where it is said â€Å"and supply enough workers to those carry out the repair work in each district. † Clearly this document is showing a want of the work to be done, for the good of the people. While in Rome it seems the Emperor had less respect for his people when even one of his advisors writes â€Å"I do not believe that tools for the crafts were invented by wise men. †(Document 7) This total lack of respect for the common people is rather disgusting. Even though the two had different political philosophies, both managed control over their vast empires. In technology there is so much to be said for these two empires they managed to change the world with their developments. Rome had many technologies that gave new life to their capital. The first of which is aqueducts, â€Å"The abundance of water is sufficient not only for public and private uses and application but truly even for pleasure. † (Document 8) The point of this is that they had enough water coming into the city to do whatever they wanted to do. That’s how Rome ended up with so many fountains, bath houses and other water related activities. Another accomplishment of Rome is roads level, and strait. It took a long process of building to achieve what they did; making something rival to The Great Wall of China. Traditionally known to the Chinese as the â€Å"Long Wall of Ten Thousand Li†, the stretch of formidable defensive structures built to ward off invasion of the Celestial Empire by barbarians from the North. If all the fortified walls built in the different dynasties around northern China are included, the total length would exceed 31,000 miles. This is so long and large that the Great Wall of China can even be seen from space. When it came to water like the Romans Chinese were controlling it like putty in their hands. The main thing was the grand canal which brought water from one city to another and acted as a road way. The Grand Canal is the world’s longest man-made waterway, being 1,800 kilometers long. The canal connects the present cities of Beijing in the north and Hangzhou in the south, which served as dynastic capitals in the past, and contains 24 locks and 60 bridges. Since most of China’s major rivers flow from west to east, the fact that the Grand Canal runs north and south provides it as an important connector between the Yangtze River valley and the Yellow River valley. A good example of their care for water is in Document 1 â€Å"I request that you establish water conservation offices in each district and staff them with people who are experienced in the ways of water. † When it says this you can tell how much they care about the water. Both societies clearly had a good grip on the control of water, for their benefit and their pleasure. The last topic that shows the intellect of the people and the emperor, it seems that these peoples were highly intelligent. When you are looking at Document 5 it says â€Å"all craftsman spend their time in vulgar occupations; no workshop can have anything enlightening about it. I take this as the upper class looking down on what their lower class does to support their lifestyle. Slavery was commonly practiced throughout all ancient history, but no other people in history owned so many slaves and depended on them so much as the Romans. Many Romans had slaves do their dirty and hard work for them. These slave s were bought and sold in the slave markets. Some slaves were soldiers who had been captured in wars, while others were the children of slave parents. If they tried to run away, they were whipped, burned with iron, and sometimes even killed. Slavery was accepted as part of life in ancient Rome by the slaves themselves and by the society. Women were treated differently, as time went forward. When a young woman married in the early years of the Roman Republic she left her childhood home and the authority of her father and entered not only the home of her husband but his power and control as well. In law her status was not very different from that of her husband’s daughter. As Rome’s empire grew and more and more money poured in things began to change. Any amendments to the law probably seemed quite insignificant at the time they were made, but the reality of day to day life gradually began to transform the way society viewed women and the way they viewed themselves. By the end of the First Century women had achieved a level of freedom they would not see again in Western Society until the last half of the Twentieth Century. While in China slaves were less prominent in history, they were simply people with debts to pay off, and people who created with, in some cases their lives and blood and sweat the greatness that was ancient China. Women in ancient China were considered inferior to men. This meant that their whole lives were spent being subservient to the men in their families. Generations of one family often lived in the same house together and older people were greatly respected. It seems that even though there are changes to society over time both treated others in their society badly. Even with the greatest of technology some societies just have issues with the idea of equality. Even though the quality of life was a concern as shown in document 3 â€Å"later, water power was also applied, and the benefit was increased a hundredfold. † This truly shows an attempt on improving quality of life. How to cite China vs. Rome Compare and Contrast, Papers

Understanding Multinationals From Markets -Myassignmenthelp.Com

Question: Discuss About The Understanding Multinationals From Markets? Answer: Intoducation Westpac Banking Corporation, Commonwealth Bank of Australia, National Australia Bank and Australia and New Zealand Banking group are the four largest and the biggest retail banks in Australia having the AA rating and serving the population since decades. The banking system in Australia is undergoing progressive deregulation and privatization, with a large number of foreign banks getting the permission to enter into the financial market the competition is getting intense among the existing and the new players. It is the Reserve Bank of Australia which sets monetary policy and regulates the payment system (Vincent, 2016) Westpac Banking Corporation is the oldest bank of Australia which has been serving the people since last 200 years. The bank is one of the most trusted banks amongst the population owing to its wide range of financial service offering, and its vision to become one of the worlds great service companies, helping the customers, communities and people to prosper and grow. Westpac is Australias second largest company employing over 40,000 people across the world and serving more than 13 million customers worldwide(Cranston,2017) Westpac has its headquarters located at Sydney and is flourishing under the leadership of Brian Hartzer (MD CEO). Westpac earned revenue of 21.64 Billion AUD in the year 2015 and its financial result of FY 16-17 are promising as well (Pomering, 2017) Over the period Westpac realized that globalization in banking is extremely important for the business as well as for the benefits of people in different nations. With this aim in mind Westpac is looking to explore banking opportunities in the markets of France, Korea Brazil. The purpose of the report is to assess the banking opportunities in these countries, understand the macro environment of the countries, the banking habits of the population, cultural difference in these countries and finally make a recommendation based on all the above factors for Westpac to make an entry. Global Expansion It can be understood as planned expansion of companys business activities into different countries around the world, it is often confused with making investment in foreign countries but in actuality it is more than that; the concept lies in maintaining an actual business presence in other countries, serve the nation and its population and raise the envelope of product and services offered in those countries. Entry of banks in foreign countries depends on the bilateral treaties existing between the countries, but majorly there are 2 forms of entry on a foreign market (Williamson, 2014). Greenfield investment-This involves setting up an institution from the scratch, the investment is not limited only to human resources but also applied to capital infusion in the bank(Jensen, Cobbs Groza,2014) Acquisition of a control position from a local institution, this control can range to any percentage. Entering the market via Greenfield investment helps bank to take advantage of international reputation, these are beneficial for less stable economies or underdeveloped economies as people are looking for secure placements. By acquiring a control position in local institution helps the bank to get access to the existing banking clients and also gets a better access to the market knowledge. Westpac being a foreign bank and having a reputation of being extremely successful is better positioned to offer products and services requiring a global platform, a considerable amount of capital with a strong technological content, as well as the experience and the skills needed to provide sophisticated products to the consumers (Rugman Verbeke, 2017) The four key strategic decisions at the hand of Westpac group are: Country Choice- Have to pick from Korea, Brazil and France Entry Mode- MA, Strategic partnership, setting up a new institution Timing Sequencing Exploiting existing product and services or create new ones. Points to take into consideration by Westpac on how to go global Assessing the competitive advantage in the chosen countries. Forming joint ventures with overseas banks, swapping information, technology and the human resources. Outsourcing the areas Westpac is not strong in and redirects the resources to its strength. Going overseas with the aim of building the sales and achieving economies of scale. Hiring managers with global perspective. Recognizing that the entire business, operation and services are important, just a brand will not make much of a difference after the initial impetus. One of the most important factors which Westpac has to consider while evaluating its foreign market strategy is the cultural forces. Some of the factors contributing to the cultural composition are: Based on differences in the structure of marketing, potential size and profitability of each market, analysis of potential problems in selling and supporting the markets, analysis of future developments, consideration of foreign exchange and trade implication consideration of cultural aspect impacting the entry of Westpac in Korea, France Brazil will be accessed and a calculative decision will be taken based on the finding Banking Sector in Brazil The banking system in Brazil in the present era is extremely efficient and effective; multiple banks in Brazil have internet banking, offering most or all of the products and services. The network of bank and branches in Brazil is widespread with nearly all cities in the country having at least one major branch. International operations of the banks are centralized around the headquarters mostly located in Sao Paulo and Rio de Janerio (Ahmed, Coulibaly Zlate, 2017) Brazilian central bank is the one controlling the money and the monetary policies of all the banks in Brazil, according to the central bank, out of the top 10 banks in Brazil by assets three are state owned banks (Banco do Brasil, Caixa Economica Federal Banrisul), five being private Brazilian banks (Bradesco, Itau-Unibanco, Votorantim, Safra BTG Pactual) and two being foreign banks (Banco Santander from Spain and Citibank from USA) (Summerhill, 2015) Current Features of the Banking system in Brazil The Central Bank of Brazil(CBZ) has eased the monetary policy in the year 2016 by lowering the Selic( Special system for Settlement Custody, it is the Brazilians central bank system for performing open market operations in execution of the monetary policy) from being as high as 14.25% in October 2016 to 11.25% in April 2017. Inflation dipped to 6.3% in the year ending 2016 and now is expecting to undershoot to 4.5%. The role of the states in the credit market grew since 2008 with public banks holding 55 percent of the total loans to the private sector. The lending rates in Brazil are high owing to high taxation, repayment risks and prevailing concerns over the inconsistent judicial enforcement of the contracts and a high inflation, all the figures are though expected to go down in the forthcoming years. Four largest commercial banks account for approx. 72% of the commercial banking sector assets (Bayne, 2017) The Forex market of Brazil is small, despite growth in the past, the latest study shows the net daily turnover on the Brazils market for OTC foreign exchange transaction was USD 19.7 Billion, a notch up from USD 17.2 Billion in the year 2013. The risk of banking liquidity remains low and the same trend will continue for quite some time. Performance of the banking systems is a clear indication of the positive outlook for 2018; the Return on Equity reached a figure of 12.1% in June which was marginally higher by .8% in comparison to December 2016. The GDP of Brazil is growing annually by 2.415%(2015) and the GDP in the year 2016 stands at 1.796 trillion, all these figures are promising knowing that country went through global recession(Lavinas, 2017) At the same time Australia and Brazil shares history of 70 years of bilateral relation which can be seen as a promising sign for the future development of the Australia Bank in Brazil. Further, PEST analysis will give an understanding about how various forces will play their role in determining the favourability of the nation. PEST analysis The utility of the PEST analysis lies in the fact that it helps to identify various Political, economic, social and technological factors that may affect the business in the future. Hence doing an analysis well in advance will help the company make better decision. PEST is relevant to all the industries, but particularly in the better sector it plays a really important role, the reason being that banks dont behave independent and are dependent on the government and the economy. Brazil is the fifth largest country in the world and the largest country in Latin America and the South America region. It is 8 largest economies in the world and is home to many natural resources, natural environment and wildlife. The company recently suffered recession in the year 2009, but the countrys strong fundamental lead it out of the crisis. PEST analysis will give a better insight on Brazil. Political Brazil got its independence in the year 1980 and in the year 2010 it elected its first female president Dilma Rouseff and she was re-elected in the year 2014, but due to certain wrong doing in the government funds she was impeached and Michael served as the acting president. Hence it can be said that there is no political stability in Brazil. Corruption is a big issue in Brazil and government charge huge payment if a small business is getting opened in Brazil; this kind of creates fear amongst the businesses. A lot of people raised their voices against Dilma for the wrong doing in the working of government, hence it can be said that Brazil does not have political stability (Aman, Baer, Trebat Lora, 2016) Economical The countrys GDP was high in the year 2010 but suffered a huge drop in the year 2012 and 2014, now the GDP stands at 1.796 Trillion USD. The countrys potential can be seen as high due to huge FDI inflows and a large population. The middle class seems to be growing and the gap between poor and rich is on a declining trend; moreover the central bank of Brazil has been successful in reducing the risk of currency devaluation and has also got inflation under control to a large extent. It can be definitely said that the economy is on an upward trend post the recession in the year 2009. Social Around 20% of the people live below the poverty line and there is a huge difference between the wealthy class and the poor class, the rise of the middle class is definitely a saving factor. Brazilians population is up to date with the new trends and online penetration has been good in Brazil, the banking habits of the people are focussed on future investment and hence a lot of securities are being traded in the country. It can be said that Brazil has to go a notch higher by creating good jobs and raise the purchasing power of the population. Technological The country in comparison to advance economies like US and Russia has a weaker technology infrastructure, but the government is investing sizable amount of money to push up the envelope. The country spends around 1.16% to 1.21% in its RD in technology. The future of technology in Brazil seems promising. In Brazil it takes around 120 days to open up a business and the senate and the companies are treated as separate legal entities. Keeping all the points discussed above in mind it can be said that Brazil seems to be a favourable destination for Westpac, but the political environment makes it a little dicey and a tough call to make. Banking Sector in Finance The banking sector in France is currently in a very unprecedented situation, it has to meet the three major challenges at hand to excel: Digital transformation, a low interest rate environment and an increasing number of regulatory constraints (Coleman, 2016) The Economic condition in France is improving steadily with a slow pace though, a GDP growth of 1.2% was seen in the year 2016 after having an acceleration of 1.1% in the year 2015.Domestic demand and increase in export can be seen as the contributing factors for increase in the investment along with the growth in the dynamic industrial activity in France (Baum, 2015). The France banking sector has over 364 Banks, and 6 of the Banks are amongst the Global Systemically important banks. The financial firms account for almost 4.5% of the total value addition in France and of which 60% is contributed by the banks. The banking industry employs more than 370,000 people at the end of 2015 which represents 2.3% of the private workforce of France. The 6 largest French banking groups operate in accordance to the universal banking model and have showed a strong performance in the year 2016, the total net banking income was 145.7 billion pound in the year 2016 and out of which retail banking act ivities account for 67%. The sector is burdened with high tax burden and a large number of European regulatory requirements Banking sector in France can be seen as a robust sector with the improved performance shown in the year 2016. France follows a universal banking model and brings in together a full range of banking and financial services under one single institution, it can be seen as the USP of Banking sector of France. The Banking sector in France dedicates around 3.5% of the payroll towards the training of its employees and it give importance to professional integration and conducts various work study program to increase the banking knowledge amongst the population (Kindleberger, 2015) It can be said that Frances Banking sector is showing signs of growth, but the growth can be seen as marginal. Further a PEST analysis will give insight on the Political, economic, social and technological factors which would help in reaching a conclusion about attractiveness of the banking sector in France. PEST analysis of France France is officially known as the French republic and is known as the land of Perfumery and wine. It is the worlds fifth largest economy and second largest European economy (Riley, 2014) In order to summarize, the French banking sector is on a spree of major reform, but the Tough European regulatory regulation and a huge tax burden makes it a less promising destination for Westpac to expand. Banking Sector of Korea The banking sector of Korea consist of both banking and non-financial banking institutions, and Financial services commission and the financial supervisory services are the regulatory arm which are responsible for supervision and examining all the banks and its procedures and policies (Bruno Shin, 2014) The banking sector risk in Korea has improved marginally to 32 from its previous figure of 32, which is a fairly good assessment of the banking sector of Korea. The net foreign asset position of the bank has turned positive in 2014, it moved from US $ 100m in 2014 to US$47.2 Billion in the year 2018. Bank of Korea is the central bank of Korea and it has spoken in its press releases that it will leave Won to operate according to the market force and will not intervene in controlling the currency, until and unless there are some serious concerns. The year 2014 saw banking sector struggle when HSBC and Standard chartered moved away from the retail market, banking scandals and excess liquidity in the market also raised some concerns on the stability of the banking sector. Few additional negative points against the banking sector are the decline in the corporate profitability owing to the weakness in the external sector. A low interest rate has led to increasing household debts which seem to be a problem of concern in the banking sector (Fritz Prates, 2014) Salient feature of the South Korean Banking Sector South Korean GDP stands at 1.411 trillion USD in 2016, an increase by 2.2 % from the FY 2015. Raise in the domestic demand and investment shows a positive outlook for the sector. Increase in consumer spending 2 Internet banks have arrived in South Korea which has caused a major reshuffle in how people do Banking. South Korean banks have shown Higher earnings in the year 2017 South Korean Banks are looking for globalization themselves and are looking to expand in the Asian market(Doh Kim, 2014) K Bank and Kakao banks are the internet banks which are giving brick and mortar banks a run for its money. PEST Analysis of South Korea South Korea which is also called as the Republic of Korea is spread across 38,375 square miles and has an estimated population of 50 million. Seoul is the largest city and the capital of South Korea and is known for its high rise in technology, It boasts of the highest Wi-Fi sped in the world, and hence it can be said that South Korea is way ahead in terms of technological infrastructure. It is the 4th largest economy of Asia and 15th largest economy in the world. It had faced tough challenges during the Asian financial crisis and is on the path of recovering from the crisis In the light of the analysis, it can be said that although South Koreas banking sector is looking strong and positive and is continuously looking for improvement in the banking sector. Somehow there are challenges in its political environment which makes South Korea not a promising sector. The Korean banks looking towards east for expansion and abandoning their own country for better opportunities outside is a sign that there is some trouble in the banking sector and hence Westpac should avoid entering such a country. Recommendation South Korea, France and Brazil, all the countries are awakening from the aftermath of the financial crisis and all these countries are showing positive reforms and growth. There are certain challenges in each of the countries which make the other country look more feasible for expansion. France can be ruled out owing to its slow growth in the economy and poor banking habits of the individual, at the same time high tax burdens and increasing European legislation makes it less attractive. South Korea seems to be in troubled water due to rise of two internet banks, which are changing the entire banking sector of Korea, also , the economy is recovering slowly and exit of HSBC and Standard Charted banks show that it is not feasible to expand in South Korea. Brazil on the other hands look a far better destination than both South Korea and France, it has a stable and fast paced economy, seventh largest economy in the world makes it more attractive. The efforts of the government are focussed on improving the economy and in several press releases it has been mentioned that Brazil will do certain reforms to improve the banking sector. The rise in FDI and strong demand from the domestic market makes the country more appealing. The population of Brazil is also looking for a player which will improve the ways banking sector operates. Australia has strong ties with Brazil which will further pave a smooth road to entry for Westpac into the heartlands of Brazil. Hence, Westpac should not get into any MA, albeit is should do a Greenfield investment and start from the scratch and be on a mission to make a difference. The way Westpac has improved and strengthened the banking sector in Australia, it is expected to create a similar story in Brazil. Conclusion Westpac group being a 200 years old group is one of the finest banking institutions of Australia and New Zealand; it has created wonders for Australia in terms of developing banking habits in the people and revolutionizing the way banking operates. Westpac is also a responsible company which through its corporate social responsibility work towards environmental sustainability. It is strongly recommended that Westpac expands into the heartlands of Brazil, primarily owing to the developing economy, High GDP and a strong growth potential. Less intervention of the government in the banks makes it more attractive and scores a plus point for Westpac. Westpac is at the stage where it has all the Human resource, Processes, policies, technology to expand, and Brazil is the ideal market for its expansion opportunities. References Ahmed, S., Coulibaly, B. and Zlate, A., 2017. International financial spillovers to emerging market economies: How important are management fundamentals?.Journal of International Money and Finance. Amann, E., Baer, W., Trebat, T. and Lora, J.V., 2016. Infrastructure and its role in Brazil's development process.The Quarterly Review of Economics and Finance,62, pp.66-73. Baum, W.C., 2015.French Economy and the State. Princeton University Press. Bayne, N., 2017.Staying together: the G8 summit confronts the 21st century. Routledge. 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